Over the weekend, people started buzzing about a woman named Melissa, a Tennessee-based video blogger (a.k.a. vlogger) who posts beauty tutorials on her YouTube channel. Doesn’t sound like a very noteworthy story, though, does it?
Well, the reason Melissa just so happens to be in the news is because she’s 60. (Gasp!) Every article I’ve read about her focuses on this fact ("You Won't Believe This Beauty Vlogger's Age" reads one headline; "This 60-Year-Old Hot Grandma Is Your New YouTube BFF" reads another). Check out one of her videos below:
Yes, Melissa does look pretty dang good (she credits retinol for her flawless complexion, btw)—but why does her age really matter?
I’ve worked as a beauty editor for the last five years, and I’ve met countless other editors and bloggers—as well as publicists, dermatologists, makeup artists, and hairstylists—of all ages. Some of these women are straight out of college, like I was five years ago. And some have kids my age, but I’ve never once thought, “Wow, that woman’s not the right age to be working in this industry.” All of the people I've worked with are super passionate about what they do and love trying out new products and treatments, regardless of the date on their birth certificates.
So what that Melissa is a 60-year-old beauty vlogger? That doesn’t make her any less likely to be able to do a cat eye or curl her hair than someone half or one-third her age. (I would argue that she’s probably way more capable since she’s had years more experience and practice.)
It's awesome that Melissa's doing what she's doing—not because it's shocking that a woman of her age could film and post beauty tutorials on YouTube, but because she's having fun and enjoys sharing her excitement about beauty with other women. Who cares how old she is? Was she supposed to have just stopped being a beauty junkie because she's a grandma?
I don't plan on leaving the beauty industry once I reach a certain birthday (in fact, I’ll probably be working well into my 70s since the retirement age keeps going up). I just hope once I am Melissa's age, no one's quite as shocked that I'm still around.
Christina Heiser is the senior associate editor at WomensHealthMag.com, covering beauty and health. During the five years she's worked as a beauty editor, she's amassed way more nail polishes than any woman could ever need. When she's not working, you can find her cheering on her college basketball team (go Red Storm!). Follow her on Twitter and Instagram (but only if you like cats).